The following table summarize each company’s internal search, integrate Google Search or other service (advertising) status.
| Company | Internal Search Engine | Uses Google Search in Products | Collaborates with Google for Search Ecosystem | Uses Google Advertising Services | Uses Google for Operations |
|---|---|---|---|---|---|
| Meta | Facebook has its own internal search (e.g., Graph Search) | Integrates Google/Bing search results in AI assistant (2024) | - | - | - |
| Apple | Developing its own search engine (Pegasus) | Google is the default search engine in Safari | - | - | - |
| Microsoft | Uses its own Bing search engine | Copilot AI can pull results from Google | - | - | - |
| X (Twitter) | Internal search engine | - | Google integrates X’s content into search results | - | - |
| Internal search engine | - | Google integrates Reddit’s content into search results ($60M deal) | - | - | |
| Netflix | Uses its own algorithms for recommendations | - | - | Uses Google’s advertising services | - |
| ByteDance (TikTok) | Uses its own internal systems | - | - | Uses Google’s advertising services | - |
| Accenture | - | - | - | - | Uses Google Enterprise Search |
| IBM | - | - | - | - | Uses Google Enterprise Search |
| Nu Skin Enterprises | - | - | - | - | Uses Google Enterprise Search |
Companies Has Internal Search Engine but Integrate Google Search in Products
Meta
Meta does not use Google’s search engine for Facebook search. Instead, Facebook has developed its own search capabilities, notably through features like Graph Search, which focuses on social connections and user-generated content rather than traditional web pages indexed by Google. Facebook’s search results are primarily based on the interactions and likes of users within the platform, creating a unique experience distinct from Google’s search functionality.
However, Meta has recently (2024/4) integrated Google and Bing search results into its AI assistant, allowing users to access real-time information from these search engines within Meta’s apps like Facebook, Instagram, and WhatsApp. This means that while Facebook’s internal search does not rely on Google, the AI assistant can provide answers that include information sourced from Google or Bing when necessary[2][3].
Apple
Apple has a longstanding partnership with Google, designating it as the default search engine for its Safari browser on iOS devices. This integration allows users to perform searches directly through Safari, leveraging Google’s extensive search capabilities. Google pays Apple $15B per year in return.
Per Gurman’s reporting, former Google exec and current Apple AI boss John Giannandrea oversees a “giant search team” at Apple. This team has built a “next-generation search engine” codenamed “Pegasus” that Apple uses in some of its apps today. Apple will soon entrust Pegasus to be the foundation of search in one of Apple’s biggest revenue drivers: the App Store. That may not be as colossal as indexing the entire web for search results.
For now, however, Apple is sitting happy on the billions of dollars Google pays to keep Google Search as the default search engine on Safari.
Microsoft
While Microsoft primarily promotes its own Bing search engine, it has also integrated Google search results into some of its applications and services. For example, Microsoft’s AI assistant, Copilot, can pull information from various sources, including Google, to enhance user experience across its products like Office and Teams.
Companies Collaborate with Google be Part of Google Search Ecosystem
X (Twitter)
witter (now known as X) has a notable relationship with Google, particularly in how its content is integrated into Google’s search results. This integration was initially limited to mobile devices but has expanded over time.
Reddit has signed a deal with Google worth $60 million annually, granting Google exclusive access to Reddit’s data. This allows Google to integrate real-time, structured content from Reddit into its search results and generative AI projects
Companies Use Google Search for Operation
Google Enterprise Search is employed by a variety of large organizations, often those with significant revenue and employee counts. Examples include:
- Accenture PLC (Ireland, >$1 billion revenue)
- IBM (United States, >$1 billion revenue)
- Nu Skin Enterprises (United States, >$1 billion revenue)
These companies leverage Google Enterprise Search to enhance internal data accessibility and improve operational efficiency[1].
Companies Use Google Advertising Service But Not Search
Netflix
Netflix primarily relies on its own algorithms and data analytics for content recommendations rather than utilizing Google’s search engine directly. However, it does benefit from Google’s advertising services to promote its content across various platforms.
ByteDance (TikTok)
ByteDance has not publicly commented on using Google’s search within TikTok. However, it utilizes various advertising and marketing tools that may include aspects of Google’s services for promotional purposes. These integrations highlight how major tech companies leverage Google’s capabilities to enhance their own products and services while maintaining their unique ecosystems.
Citations: [1] https://enlyft.com/tech/products/google-enterprise-search [2] https://enlyft.com/tech/products/google-sites [3] https://stackoverflow.com/questions/10520926/meta-tags-for-google-vs-meta-tags-open-graph-for-facebook [4] https://www.searchenginejournal.com/meta-integrates-google-bing-search-results-into-ai-assistant/514291/ [5] https://searchengineland.com/meta-ai-google-search-results-439825 [6] https://coalitiontechnologies.com/blog/seo-and-facebook-are-they-related [7] https://searchengineland.com/facebook-search-not-google-search-145124 [8] https://www.reddit.com/r/assholedesign/comments/1c17et7/meta_ai_is_now_part_of_the_facebook_search_bar/ [9] https://www.searchenginepeople.com/blog/facebook-graph-search.html